If you are in search of new customers, then out-of-home (OOH) advertising is a great way for increasing your audience. There are several options for OOH advertising, including Nashville billboards, street furniture, wallscape, and transit companies. In a city of 668,580 people, Nashville is the second most populous city in Tennessee. This means there are opportunities you don’t want to miss out on in Nashville. Advertising in Nashville by leveraging OOH advertising can help you find new customers, build your brand, and ultimately grow your business.
Some people might think that Nashville billboards are old fashioned, however they are one of the top ways to make a high number of impressions. This is because they are typically visible in a high traffic area just as along the highway or various places where there is a lot of foot traffic. With Nashville billboards placed throughout the city, it is highly likely that consumers will come across your advertisement. You can post a printed ad on Nashville billboards or you can add your image to digital billboards. The billboard artwork will be “rotated” or moved among several locations to make your advertisement more visible around the city. This can help achieve an advertiser’s goals for cost per mile, customer reach, and the desired frequency in order to reach their target audience.
Street furniture is a term used for objects and pieces of equipment that are along the streets and roads for different purposes. For example, you might have seen ads placed on a bench or on bikes around the city. Maybe you have seen some on transit shelters or newsstands. There is street furniture all around the city of Nashville that can be used to share about your business and find new customers. When people wait for the bus, they can come across your advertisement placed on the street furniture surrounding them. Or they may see your ad just simply walking around the city. This is a great way to target consumers who spend time waiting for public transportation or spend a lot of time walking around the city. Maybe you’re a company that sells backpacks, comfortable shoes, or noise canceling headphones. Since all of these products may appeal to people who spend a lot of time walking around the city, posting your ad on street furniture may help you reach new customers in your target audience.
Wallscape is one of the best ways to get creative and make the most of a space. Wallscapes are typically made visible on prime real estate where it can be exposed to many people. They are typically larger advertisements that can be seen even from a distance. They are able to be placed on buildings and walls that come in a variety of shapes and sizes. They are also very unique and eye-catching. This makes it perfect for social media sharing and easily grabbing the attention of people who are passing by. If you are looking for a way to get creative with your advertisement, then wallscapes are the perfect place to start.
In a large metropolitan area, public transportation is one of the top ways for people to commute to various places. Some examples of transit advertising might include airborne banners, airport advertisements, bus interiors, and subway. In a large city, people are constantly traveling throughout the city. Then there are people who are visiting the city from different cities and states. Nashville is a large country music hub that people from all over the world enjoy visiting. A lot of people coming into the city may fly, and have no mode of transportation when going about the city. They will most likely be taking the subway, buses, and taxis to get around. This means that using advertising on public transportation is a great way to reach a high number of people and find new customers.
Other Areas of Interest
Other places to advertise your business and build your brand is to advertise at tourist attractions, sports stadiums and arenas, and universities. All of these places constantly have high volumes of people. This is a guarantee your advertisement will be exposed to many different people at one place. Depending on your brand, considering these places to advertise might help you grow your business.
Grow Your Customers
Advertising can help you find new customers and grow your brand. Nashville billboards are a great way to make your brand highly visible to lots of people. Using street furniture and public transit to place your ads on can help you reach people who are commuting in the city every day. Wallscapes are a creative way to make your brand trend on social media and be easily shareable. Advertising in a city like Nashville can help take your business to the next level and fine new customers.