Learn practical ways to research create a strategy and optimize your content to achieve SEO positioning that will make customers find your products or services on Google and marketplaces.
Learn about the most effective techniques and tools used by SEO professionals, hand in hand with a team of experienced facilitators.
10 theoretical sessions – live practices with feedback and guidance
+ 10 live Office hours to review, analyze and review cases.
What will you learn with this SEO training in Lahore?
At the end of the training you will be able to:
- Do your own keyword research to identify trends and niches in SEO,
- Optimize pages and websites,
- Design an SEO strategy,
- Carry out an internal SEO auditor for your clients,
- Create synergies with other colleagues in charge of content, UX, SEM or social networks, and
- Apply everything learned in your SEO projects in house or consulting.
- Training sessions
- Introduction to SEO
- Keyword research
- SEO optimization
- SEO, UX and content
- SEO for ecommerce
- Results measurement
- Technical SEO & International SEO
- SEO consulting and the future of SEO
- SEO audit and work plan
- Presentations of final projects
How is this SEO training in Lahore different?
We know that there is a lot of free content on SEO as well as many pre-recorded courses. Because SEO has evolved, we created this live training to respond to the specific needs of professionals who:
They manage more than one Ecommerce channel, from their own site to one or more marketplaces.
They work in multidisciplinary teams where the person in charge of SEO does not do a mysterious job that no one else understands, but rather collaborates side by side with those in charge of designing the experience, content or paid campaigns.
They seek to develop their professional career, extending their expertise in digital marketing or online sales.
In this sense, our program is different because:
It is a live training, not a pre-recorded course.
It is adapted to the Latin American reality.
Consider SEO as part of the customer experience, giving you guidance to work as a team with the UX / CX, content and digital marketing areas.
It gives you practical tools to be an in-house or independent SEO consultant.
It helps you optimize the presence of your brand in your own ecommerce channels and marketplaces.
Who is this SEO training in Lahore for?
Entrepreneurs who already have an ecommerce store and need to optimize it to improve their organic positioning (SEO).
Marketing, sales, customer experience and innovation professionals who want to understand what their customers are looking for on the Internet, to nurture their product and service development processes, as well as understand their competitive landscape.
Professionals who work in content and UX and want to learn how data can feed their creative processes to design human-centric experiences.
Consultants who need new tools to help their clients with SEO projects or want to reinvent themselves professionally.
If you are looking for quick tips or hacks, this training is NOT for you. If you want to understand what are the factors that you can touch to move the SEO needle on your website, blog or ecommerce store, you are in the right place.
Session 1: Introduction to SEO
In this first session we will lay out the fundamentals for training, establishing a common language, debunking myths and, for those who have already worked in SEO, doing an update.
Contents:
- How the search engines work
- Search trends
- SEO factors: what the ranking depends on
- SEO and SEM: differences and synergies
- Metrics and results
Session 2: Keyword Research
Understanding the language of people is one of the first stages of a content creation process or SEO optimization of existing content. In this session you will learn to carry out a research process, from ideation to exploring search terms with different tools and even filtering terms by relevance and difficulty.
Contents:
- What is keyword research
- Because it is important
- Iterative process
- Tools
- Keyword Research Case Studies
Session 3: Optimizing for Google
Now that you know what elements you should work on to improve organic positioning, you can apply that knowledge to optimize different types of pages (ecommerce product sheets, a service landing page, or a blog article). In addition, you will be able to apply what you have learned in optimization at the site level and in link building.
Contents:
- Page-level optimization
- Site-level optimization
- Link building
- Practical cases
Session 4: SEO, UX and content
These three worlds must be articulated in a coherent way for the client and in an agile way for the different work teams.
Contents:
- What is user experience or user experience (UX)
- Search experience Optimization (SXO)
- Search intent
- Fundability
- From search result to page
- SEO as part of the content strategy
- SEO strategies
- Audience and its characteristics
- Advanced optimization
Session 5: SEO for ecommerce
Organic traffic is one of the most valuable sources of influx of potential customers in ecommerce, since its conversion is usually higher than that of other sources. But SEO for ecommerce has its own challenges and difficulties that you will be able to tackle after SEO training in Lahore.
Contents:
- SEO challenges in ecommerce
- Common problems and how to fix them
- Long tail strategy
- SEO for marketplaces
- SEO synergy and other traffic sources for ecommerce.
Session 6: Measurement of results
The goal of being first in Google or appearing on the first page of search results can be ethereal if it is not accompanied by a good understanding of what is possible to achieve within a given context. You will learn to analyze the situation of your SEO project, to define objectives and measure the results.
Contents:
- Talk business
- Analytics and SEO
- Google Search Console and Google Analytics
- Other tools for SEO
- Benchmark
- Define SEO goals
Session 7: Technical SEO & International SEO
You will learn to identify frequent errors in SEO (404, 500, among others) and you will understand where they come from in order to anticipate them. Finally, you will understand how to use organic positioning to grow a business internationally.
Contents:
- Identify errors
- How errors arise
- Migrate a platform site
- International SEO
Session 8: SEO Consulting and the future of SEO
The role of the SEO consultant is essential in a content and experience team. Whether you are in-house, you are an independent consultant or you work in an agency, in this theoretical-practical session we want you to know the tools to carry out a first SEO project. If you have already managed SEO projects intuitively, it is time to professionalize this practice.
Contents:
- Services type
- Type projects
- Typical challenges of SEO consulting
- Tools for advanced users
- Challenges of the internal consultant
- Future of SEO and SEO professionals
Session 9: SEO audit and work plan
The SEO audit is usually the first step in a project. Now that you have in your backpack the necessary knowledge and tools to diagnose the current state of a site in terms of its organic performance, you will be able to carry out an audit with different levels of depth according to the interlocutor and the scope of the project. To carry out your final project you will have to put into practice what you have learned throughout the training.
Contents:
- SEO Audit
- Communication of recommendations
- Work plan
Session 10: Presentations of final projects
It’s time to show what you’ve learned, discuss and receive feedback! You’ll see, not everything is black and white, and there are different ways to solve a problem. At the end of the training you will have the necessary empowerment to analyze the SEO performance of a site, make recommendations and argue them seeking the balance between the user’s needs and the reality of the business.
