The advent of telecommunication companies led to the widespread availability of text messaging. With text messaging came new avenues for marketing. Businesses were quick to realize the benefits of text message marketing. Today, text messaging is a widely popular marketing tool.
From centralised and decentralised recruitment services to retailers, businesses all over the world use text message marketing. There’s no denying that text message marketing can provide tremendous benefits to small business owners. That said, here are nine reasons to try text message marketing for your small business:
1. Allows Consumers to Register with Brands
Traditional marketing methods are costly and time-consuming. Most small businesses cannot afford to dedicate huge sums to marketing. They need convenient and cost-effective methods to promote their products and services. This is where text message marketing can play its part. Businesses have to work hard to understand consumer preferences and choices.
However, text message marketing can convince prospects to look up a particular product or service. It heavily depends on consumer choice. Text message marketing allows prospects to register themselves with brands. It allows you to target a new audience. Some of them will respond to you. Others will choose not to respond.
2. Enables Them to opt Out
As mentioned, registering with brands is a matter of choice for customers. There’s no denying that small businesses face stiff competition from their competitors. After all, you aren’t the service provider or retailer operating in the market. Some even specialize in the same product category you offer. Customers cannot escape this endless loop.
However, what they can do is opt out of receiving text messages. Most customers are easily annoyed by the constant text messages they receive from brands. To prevent brands from texting them again, customers simply unsubscribe to the alerts. This is one of the major benefits of text message marketing that it allows you, the customer, to opt-out.
3. Improves Engagement with Customers
Another great benefit of using text message marketing is that it improves customer engagement. By sending alerts for new promotions and discounts via text messages, you can bring in new customers. Text message marketing is a great way to pull people towards your brand. Customers love new product offers and the best way to tell them about it is via text messages.
4. Text Message Marketing is to the Point
Forget lengthy emails that come with a subject, salutations, and the body. Text message marketing is clear and to the point. It doesn’t involve ifs and buts. It catches customer attention with a call to action. You don’t need to talk about your history or your USPs. Just type how they can benefit from your services and wait for them to respond.
From a consumer point of view, text messages can be read quickly. They’re short and comes with a punchline. Most text messages come with website links or any other relevant contact information. This allows recipients to respond to the text messages in a manner they see fit. Some click on the link. Others contact the sender via telephone.
5. Sending Text Messages Is Cheap
Small businesses cannot afford to adopt costly marketing strategies. They have little funds and have to make the most out of what they have. Using text messaging marketing is way cheaper than using other forms of traditional marketing tools such as placing ads in newspapers. It provides a good value proposition for business owners with limited finances.
6. Text Message Marketing Is Engaging
Contemporary marketing tools provide advertisers with multiple ways to interact with their customers. Text message marketing is one such method to promote buyer-seller interaction. You can improve the quality of your text messages in many ways. Moreover, you can incentivize people to respond to your messages. One way of doing it is by incorporating free SMS reply service into text message marketing.
Furthermore, you can entice customers to a new audience by attaching links to your website in your text messages. Adding visual elements is a great way to engage prospects. Most people in the world own smartphones. Give them reasons to try your products and services. Make text message marketing fun and interactive.
7. It Covers New Audience
Text message marketing is a great way to introduce a new audience to your brand. SMS marketing is similar to email marketing in the sense that it targets a large group of people. Also, it is much more convenient. Sending text messages can create a sense of urgency in prospects to respond to your call to action. Also, text messages stay longer in the inbox as compared to emails.
8. Text Messages Integrate with Other Marketing Channels
One of the greatest benefits of text message marketing is that it allows for seamless integration with other marketing channels like email and social media.
9. Increases Brand Visibility
Text message marketing is a great way to improve your brand visibility. It can also create a loyal consumer base. The best part, your customer will know that you care about them by sending them occasional alerts.