How to make your Instagram videos more engaging?
Instagram is a visual platform that allows you to increase your Instagram followers and Instagram likes. This is because people are more inclined to interact with visual content. Videos on Instagram are a great way of increasing brand engagement and ranking higher in search engines. It would help make your videos enjoyable to increase business growth and get more Instagram followers. This guide will help you understand how to use Instagram videos to market your business.
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Why upload videos to Instagram?
While images are more popular than videos, they get more engagement through Instagram likes. However, using videos can increase your engagement rates by generating more comments. A video viewed on Instagram by people interested in it will be more popular because they are more likely than others to comment on it or respond to certain aspects of it.
You can use a video to explain aspects of your brand and its products/services. This is a great way to go beyond what you could do with an image or written text. Video can help you tell your brand’s story and create a personal connection with your Instagram followers. Your videos will help people understand your products better and inspire them to connect with your brand personality.
People are now looking for information in a way as efficient as possible. Videos can be a great way to get the information you need quickly. Videos can help convey the message better than any other media.
Video marketing has seen a rise in popularity as businesses realize how important it is to use video to achieve their business goals. Instagram shows more videos, so it’s crucial to deliver if you want to avoid losing your Instagram followers to your competition.
Videos for your Instagram feed
They can also be as long as 60 seconds. Feed videos have an aspect ratio between 1:1 and 4:5 for the vertical Instagram square. These videos will show up on the Explore page for people who have already watched them and can help you reach more people.
Instagram Stories videos
These videos are best viewed vertically with an aspect ratio of 9 to16. They can only be 15 seconds long. Stories are deleted after 24 hours. However, you can highlight essential Stories to keep them up on your profile.
IGTV
These videos should be no more than 15 seconds in length and can last up to 10 minutes. Videos posted by verified accounts with more significant funds may be up to 60 minutes.
Livestreaming
- You can also Livestream your Instagram videos to connect deeper with your followers.
- Plan for amazing Instagram videos
- Establish your goal
Consider what you want from your video. Are you looking to increase your Instagram followers? Are you looking to increase conversions with your videos? You can plan your video accordingly by knowing what you want.
Choose the right equipment
It would help if you had high-quality equipment to produce high-quality videos. It is essential to use high-quality equipment and a good camera. This will ensure that your videos look great and the sound is clear. If you want your videos to be well lit, invest in lighting equipment.
It should be edited well.
To keep your Instagram followers interested, make sure to edit your videos after shooting them.
Upload your video to SEO
You must optimize your videos for search engines. Even the best videos are not perfect. Use the right keywords and hashtags to ensure that your videos reach a larger audience and drive business growth.
Business growth: Video ideas
You can use a teaser video to direct your Instagram followers to longer videos that you cannot post on Instagram. They’ll learn about it and be more interested in viewing it on another platform.
A teaser can generate hype about a product you are planning to launch. A bully can be used to highlight key features or highlights of the product. This will make your Instagram followers more aware and eagerly wait for the release.
Time-lapse videos
It’s an excellent way for your audience to get to know your business and to introduce them to the people behind it. However, there is the risk of sharing too much. These situations are where time-lapse videos can be a great option. You can show your audience the process behind the scenes and make an entertaining video that doesn’t reveal too much. Time-lapse videos allow you to demonstrate:
- Packaging a product for shipment to customers
- Set up a venue to host an event
- Brainstorming content for a whiteboard
- Explainer videos
These videos may seem too promotional, but explainer videos are essential to your business’ success. Your followers consider you to be an authority on your products. Take advantage of this and create explainer videos to help your products stand out.
- Highlight key features of a product
- Present your products in action
- Demonstrate your use of the product
These are a great way to demonstrate to your audience how your products can add value to their lives and encourage them to purchase them.
Stop motion videos
These videos allow you to assemble props and other items however you like. You cannot do this with a simple video or one photo. These videos will enable you to take your viewers on a fun journey and reveal the outcome.
User-generated videos
Because of the apparent profit motive, people are often skeptical of what they hear and see from brands. If they can see positive reviews from customers, they are more likely to believe your brand’s product and service have value.
Video introductions
Remember that Instagram is a social network, and people try to make real connections. People want to connect with others, and brands can help them do that. Video clips that show you talking directly can help people connect with the brand. Talk about your passion for the industry, and then continue to share more personal content that will help people feel a closer connection with your brand.
These are just a few of the many videos you can create to increase your business’s growth on Instagram. But, there is no limit to how creative you can be.
