Reward your customers with gift cards and loyalty points and witness a measurable difference in your computer repair shop POS software!
Gift cards and loyalty programs are marketing approaches to equip businesses with returning customers. These programs reward your customers on regular purchases at your store.
The idea behind it is very simple. Help customers enjoy special discounts in the form of loyalty points or gift cards. These are leverageable against payments of your services.
What are Loyalty & Gift Cards for Customers?
Loyalty program points is a currency your customers can use for discounts. These points are calculated solely upon the purchase history of a customer at any store.
Gift cards enable your customers to buy store credit. These can be handed over to anyone of their choice. That person can use the gift card at your store and voila, a new customer!
Chances are that the gift cards used by customers are usually to get some discount at the time of purchase. This allows your customer to feel a sense of recognition and appreciation, and generates an effect of mutual loyalty.
Loyalty points can be set anyway a repair store owner deems fit. Set rewards upon purchase of multiple services or parts, or both, from your shop.
Configure your repair shop software to generates Loyalty Points for only regular customers.
Take the right steps to increase the buying frequency of your customers with enticing offers to keep them coming back for more.
The best practices in the repair industry for gift cards and loyalty points include overlapping offers to capture the maximum number of potential clients.
You can easily start a loyalty program upon predetermined transactions against bundled or single parts/products/services.
In such cases, you can award loyalty points or gift cards to a customer for recurring transactions with your repair store. Easily allocate the number of reward points beforehand using your computer repair shop POS software.
Each service and part can have separate reward points — all defined by you to retain the existing customers and attract more!
How to Customize Gift Cards & Loyalty Programs?
Easily configure your repair shop software to define your selected approach. It can be to retain the existing customers or to get newer ones.
You can set predetermined outcomes as per your customers’ transactions and buying habits. Every time a transaction is triggered in the system, it automatically calculates the customer’s existing points, adds more to them, and gives out a final tally.
Moreover, your customers can select the reward points to use as a discount at the time of transaction as well.
In case a transaction crosses a certain threshold, you also offer gift cards.
All of these can be set in your computer repair shop POS software.
The efficiency of incentivized approaches have time and again proved useful in lulling customers back into your store.
Be it gift cards to generate additional revenue without any sale, or loyalty program points that increase per transaction, your consumers will feel more empowered at your store and will most likely return for more of what you sell!
Furthermore, the customization to these approaches offer additional benefits for your ‘favorite customers’.
For any customer, who crosses a certain threshold, can get free merchandise, discount coupons or exclusive early access to newer products/services.
A business owner does not happily give away services or parts that can generate money. The smart ones can, however, strategize and position their store for additional sales and customers.
Additionally, whenever you throw in something extra with a purchase, it performs as a catalyst for your customers to return back.
All in all, this is an excellent reinforcing approach to increase the buying habits of your customers.
Positive Impact on ROIs
Handing out gift cards and loyalty programs points are a definitive approach to lure consumers into your store.
This positions your customers for repetitive spending and a chance for your store to witness additional revenue.
Most importantly, such moves easily generate an enticing and positive user-experience, which’ll encourage your customers to give top-notch reviews and ratings. In turn, creating the right ambassadors for your shop.
A rare and precious point of interest is Consumer loyalty, and staying one step ahead of your competition is crucial to retain your customers. Reports reveal that 57% of customers switched to competitors owing to a better experience.
For instance, if the services you’re offering are similar but cheaper at your competitor’s store, your customers are surely going for it. Despite loyalty with your shop.
Better Perspective = Better Prospects
The aforementioned heading is pretty self-explanatory. But we’ll still go over how offering a better experience to your customers can generate a positive perspective about your business. And how this can evolve your potential clientele.
The optimum strategy to enhance a customer’s experience is by offering dedicated loyalty points and gift cards upon certain thresholds. You can now easily manage all the customers that walk into your store for any service.
Your repair shop software can help keep track of customer behavior, every time you add value to their experience at your store.
Now you can measure the impact of all your tactics, and find out which worked and which did not.
Additionally, another way to check the change in customer behavior from your gift cards and loyalty program is with a feedback form you can send out to them. The response level indicates the level of change.
Judge the performance level of loyalty programs and tweak them to tip the customers’ experience into your favor.
Getting feedback is an important step in retaining your existing customer base and helps in getting more.
Always remember to make it easier for your customers to trust your store and they’ll never forget a bad experience.
