COVID-19 has changed the marketing landscape in a number of ways, but it has also opened up new possibilities, such as the growing popularity of webinars as a marketing strategy and multiple companies adopting CRM solutions in UAE and around the world.
As conferences, events, and other face-to-face meetings are postponed, businesses are turning more and more to webinars to generate leads and achieve their goals. Webinars are an interactive format that provides you the chance to build credibility while providing your audience with useful knowledge.
A webinar is the best approach to produce high-quality leads, according to almost 70% of B2B marketers, demonstrating its effectiveness as a lead magnet.
Not only that, but when people sign up for your webinar, it shows that they are really interested in what you have to say and think it is worth their time. As a result, you are more likely to acquire leads with high intent.
Let’s take a look at how to host a webinar that is successful and generates leads.
Pick an appropriate subject.
You must choose a webinar topic that will pique the interest of your audience. Compared to other marketing techniques like publishing a blog post, creating a webinar requires a lot more time and effort.
You must select a compelling topic if you want to see quality results from your effort. Finding a problem that your clients are having and using the webinar to provide solutions is the idea. Determine which step of the sales funnel you are designing this webinar for while making sure it meets the needs of your target audience.
Start by scanning your content library for successful blog entries that received a lot of traffic or conversation. Check to see if you can use some of the content from your eBook to make a webinar.
Utilize Google Trends to learn more about what is popularly searched for and trending in your niche. For instance, several businesses are holding webinars about the COVID-19 crisis in relation to their line of business.
Create informative content
The next step is to select the webinar style that best suits the topic and your organization after you’ve narrowed down the subject. Several well-liked formats for webinars include:
- Panel discussions or interviews
- Workshops and training
- A case study
- Product introductions
No matter the webinar style you use, it’s critical to produce engaging content that will keep your audience engaged.
Instead of dumping a ton of information on the audience, you want to keep it concentrated on a single problem. You need to make the information exciting and simple to consume in addition to providing good content. After they see the webinar, give them a cause to want to interact with you.
To begin, include everything you want to cover in the first 30 minutes in an outline. Working on an outline ensures a logical flow from one point to the next and provides your webinar with a framework. Keep the script natural and conversational as you are writing it.
At this stage, the script is just half complete. Making a strong presentation is the next stage. What creates a compelling slideshow is as follows:
- Simplify the slides
- Use visuals, such as images, infographics, charts, and graphs
- Add statistics information
- Make use of bullets
- Keeping the slides’ text to a minimum
- Use colors that are consistent with your brand
Your slides ought to be well-presented and effectively convey your content. You can use presentation templates to create interesting slides if you’re unsure about your design abilities.
Publicize the webinar
You’ve worked on the content and selected the date, time, and webinar platform. It’s time to start marketing the webinar to increase participation. Using CRM solutions in Dubai such as Zoho Meeting will help you gain higher traction.
The first step is to create an optimized landing page specifically for the webinar using a landing page builder. This page needs a compelling headline and body material that stress the topic of the webinar and how viewers will benefit from it.
Include a simple lead capture form with a call to action that is obvious and prominent to attract clicks, capturing the information of interested attendees. As soon as the landing page is finished, you should promote it on social media to increase traffic and encourage registrations.
Since webinars are more popular in the business-to-business sector, you should advertise yours there to reach the target market. To appropriately display the webinar schedule, you may share an image post or a LinkedIn presentation. You can also post it to the appropriate LinkedIn groups.
In addition, be sure to advertise it on your website with header banners, blog posts, and exit-intent pop-ups. To increase visibility, you should also include a link to the webinar landing page in your email signature.
Making use of email automation
The most effective communication method for promoting your webinar is email, which, when utilized wisely, can help you raise awareness, draw viewers, and generate leads.
One email invitation to a webinar is insufficient if you want to see results.
You must use email automation to set up an email sequence that is focused on inviting prospects, creating buzz about the webinar, maintaining their interest, and sending reminders in order to maximize attendance.
In terms of reminders, it’s a good idea to send one week before the webinar, one the day of, and one hour prior to the webinar. Your chances of increasing attendance will increase if you send reminders in a timely manner.
Create a lively session.
The opportunity to make your efforts count has arrived. It’s time to deliver now that a sizable number of folks have registered. It’s interesting to see that longer webinars could draw more participants. However, length does not always equate to interest. So, how can you maintain their interest?
Maintaining interaction and treating it as a two-way discussion is crucial. Keep your audience interested by using stories, comedy, and intriguing facts.
As the webinar progresses, you can pose open-ended questions to your audience and respond to their inquiries. To encourage people to stay through the webinar’s conclusion, you can also provide them with downloadable content.
After the webinar, make sure you contact everyone who attended to follow up with them. You can send them a link to the presentation that can be downloaded or the webinar recording. Sending a survey asking for their opinions on the webinar is another smart move.
This is a particularly suitable moment to host webinars and spread the word about your business while producing high-quality leads as we continue to operate in remote teams and with an increase in content consumption trends.
With Prism CRM, you can make your communication processes much easier and time-saving. They offer Zoho consultation services which is the best CRM software in Dubai and they can help you manage your clients, leads, and campaigns more efficiently.
