Facebook is one of the social networks most focused on promoting the online marketing and communication of companies. For this reason, changes in the Facebook algorithm tend to influence fan pages a lot.
Although some new features on the platform are noticed more quickly than others, they all strengthen the image that Facebook wants to convey to stay at the top, along with Twitter and Instagram. On the Internet, constant reinvention is necessary.
Many significant changes are on the platform lately. And the best part is that many of the innovations can significantly contribute to the increase in sales. How to do it is what we are going to see in this post.
The Facebook Algorithm and its changes
When there are algorithm changes, most companies tend to get very nervous. Suddenly they begin to notice changes in the statistics. And they don’t know how to get more followers on Facebook. So at first, they don’t know very well what is happening with the visibility of their brands.
The reality is that once we understand what the situation is. Many times, it can be more than profitable for our company. This is what happens with the latest change in the Facebook algorithm. Which, although it has generated a lot of commotion, has very powerful features.
Audience attraction:
Audiovisual content including videos, graphics or GIFs will always attract more to the majority of the population.
I’ve talked so many times that how important videos are in all of the social networks. And I am writing down some more words to emphasize it here now. It is essential to creating videos that can attract more users for your business. I use FlexClip a lot to create short video for social media.
One of the latest changes in the Facebook algorithm was based on the implementation of moving images (GIFs) for surveys. It encourages users to vote when this type of graphic content attracts them.
Once greater results are from a vote, the company or business will know its public more. And they will know which way to guide their path to attract users with social ads. This is a fundamental factor in triggering sales.
Although surveys appeared not long ago, they have already been modified for their best use. This speaks of Facebook’s intentions with businesses and their way of bringing them to life in the 2.0 world.
More weight on interactions
Facebook’s News Feed or homepage has long focused on displaying what’s most relevant rather than what’s new. However, unlike posts on Instagram, the platform allows you to choose between both options.
Until now, reactions and comments were the elements that had the most weight when it came to placing a publication at the top. Now, despite the fact that these elements will remain, they will not be the most decisive. And the comments will be more valuable than the likes or other reactions.
Facebook will give priority to those contents that they anticipate will generate greater interaction in the medium. In other words, although determining elements will continue to exist, the platform will have its analysis process and will highlight the content according to its policies.
In this new facet of Facebook, the “meaningful interactions” or interactions with meaning stand out.
It’s no secret that many of the biggest businesses in the business abuse spam. Which, in one way or another, has helped them get to where they are. With this new change in its algorithm, the company that generates good content is the one that will be on top.
In this way, the comments and the quality of the content become vital throughout the process. If your company, business, or organization meets these elements, it won’t take long to find yourself leading the News Feed.
Increased content quality
Directly related to the previous point and the interactions, there is this new change in the Facebook algorithm.
As if the analysis and interaction of all the material found on Facebook were not enough, the social network is implementing the possibility of private comments in each and every one of the publications.
Do you have an idea of how many people stop expressing their opinion publicly for fear of being criticized and ridiculed? Well, unfortunately, there were too many. Yes, “they were,” since with the possibility of commenting privately, this is over.
The thing to keep in mind is quite simple:
New tools:
Facebook puts in the hands of users new ways to express their opinion on the fan pages of companies, products, or brands. How they use them will be reflected in the internal positioning of these pages.
Prioritize quality:
If you want your business to always be on the home page of your followers, you will have to put much more effort into ensuring that the content is always of quality.
Look for the interaction:
We all know that social networks are two-way, and Facebook wants brands to promote this now more than ever.
Options to improve the position:
Before the changes in the Facebook algorithm, someone could position themselves based on posting a lot. Now, any type of business, no matter if it invests more or less, can position itself well if it works on its content.
The best businesses today are those that prioritize the customer, attending to most of their concerns and prudent recommendations until providing the solution to their needs. Therefore, taking advantage of this change will be decisive.
Possibility of international expansion:
Since the advent of the digital world, the Internet has provided many possibilities for international expansion that previously seemed impossible. Now you are just one click away from having contact with any continent.
The platform has sought to reinforce expansion through 4 vital tools for the growth of any company:
Language optimization:
The platform provides an automatic adjustment of the language, adapting to the one used by the user. In such a way, in both facets of an operation, the elements can carry out the process with the greatest possible comfort.
Lookalike audience abroad:
It’s not all about getting looks from abroad. The key is to get the specific audience no matter where you are. The specialized search engines on the platform will help a lot.
City segmentation:
The social network allows you to create campaigns in cities that exceed a certain population level and avoid the inefficient process of going city by city.
Market discovery:
No matter the theme of a business or the field of this business, this Facebook tool allows you to promote any type of market with its related searches.
Due to these characteristics, the Facebook algorithm has turned its platform into the perfect channel to host online stores and almost any type of online business, providing the tools to finalize all types of sales and being an excellent way to monetize comfortably.
Conclusion
Both Google and social networks undergo periodic changes to adapt to user demands and the new paths offered by the Internet.
These changes always generate some confusion, and more when they have to do with Facebook. This is the main social network for many businesses. However, you have to know how to listen and understand what is happening in order to make the best of the situation.
What other changes have you noticed that you think to have to do with the Facebook algorithm?
