Influencer marketing is one of the eminent ways to amplify your social media presence. It can be challenging for brands to connect with target audiences and convert them into buyers. Modern consumers need to be impressed by your brand advertisements. There is a vast difference between when you promote your products on your own or by recommendations. If someone recommends your product, the buyers will have a massive impact. That is what the role of influencer marketing is!
What is influencer marketing, and who are influencers? Influencers on Instagram are people who already have built reputations among the audience. With a solid social media strategy, they work for your brand. They endorse the products to the audience through Instagram features like videos, reels, stories, etc., The average engagement rates for Instagram influencers are around 1.22%. Almost 67% of brands are using influencer marketing for their promotions. If you want to boost the traffic to your Instagram business account, try to buy instagram impressions and turn your followers into customers.
We hope the below article will lead you to better business outcomes with the help of influencer marketing. Let’s begin!
Influencer Marketing Strategies On Instagram
1. Define Your Success Goal
It would help if you started your Instagram marketing strategy with a goal. Set out your expectations and key performance indicators. Follow SMART, i.e., Specific, Measurable, Achievable, Realistic, and Timely. If you follow this goal, you can quickly figure out what works well for your businesses. Then, you can start with the campaigns and check how well your campaigns can perform. Be precise and realistic with your goals.
2. Have An Influencer Marketing Budget
Before you assign your influencer, ensure you have sufficient money to pay for your influencers and to run an influencer campaign. Have clear policies and agreements with your influencers. Your budget helps you decide on the type of influencers for your campaign – micro and macro. The celebrity influencer or popular influencer tie-up can cost millions of dollars. You can find influencers in your niche. The reach differs regarding the followers of the influencers.
3. Shortlist The Potential Influencers
Have a complete background check of the influencers. Check the demographics of the followers. You also need to check the tone and values of the influencers and check if they are right for you. To check on engagement quality, you can look through their comments. Research on influencers may be a time-consuming process. So to make it so easy, you can use third-party tools or search tabs on Instagram.
4. Send Your Collaboration Proposal
After shortlisting your influencers, ask them for collaboration. Brands should take the first step to pitch the first message. If they accept your proposal, build a solid relationship with them before starting the work. They will be more encouraged to partner with you if you offer a paid collaboration. Make them understand your brand values as soon as possible. You can try to leverage BuyRealGramViews and gain more likes and followers.
5. Finalize On Collaboration Structure
To ensure the campaign runs successfully, you must check on some factors with your influencers. The list follows below,
- Campaign timeframe – Ensure you communicate with your influencers about the deadlines.
- Content curation – You should have decided on the type of content you need for your brand. Decide whether you want Instagram mentions with brand names and brand hashtags.
- Content usage rights – If you want to repurpose the content on various other social media platforms, you need complete content ownership.
- Compensation – It’s always confusion for brands and marketers about whether to pay with a flat payment for posts or influencers per the performance.
- Complimentary – Do not take influencers ready to take complimentary gifts instead of money. Experts say that if you agree to those agreements, there will be no quality of work.
Types Of Influencer Instagram Campaigns
Some of the typical Instagram influencer campaigns that every brand and marketer should know are given below,
- Sponsored posts
- Branded contents
- Reviews/Testimonials
- Contests/Giveaway
A Great Example Of Influencer Marketing Campaigns
Daniel Wellington
The company partnered with many micro-influencers by sending them free watches as gifts. They now have $220 million in revenue from Instagram Influencer marketing, and they encourage people to post videos or photos with the watch in their hands. In addition, they have included unique coupon codes for influencers to sell their products. The viewers who buy products with that coupon code will get discounts.
Final Thoughts
Many prominent brands like healthish, H&M, Fiji water, Sperry, etc., have good experience with Instagram Influencer marketing. If you are a newcomer to this marketing, you must try using BuyRealGramViews and improve your online presence. Brands should have creative control of the campaigns. Consistently track and optimize the influencer marketing strategy and campaign.
