Currently, more than half of people in the world use social media for various things, you know, Entrepreneur. One of them is to advertise. The latest data from Datareportal shows 4.14 billion people worldwide used social media in October 2020, equivalent to 53 percent of the total global population.
In fact, in the last 12 months, the number of social media users has soared.
Kepios’ analysis shows that more than 450 million people started using social media for the first time since October 2019. That’s equivalent to an annual growth of more than 12 percent or an average of 14 new users every second.
This fact does not stop there. The latest data shows the growth of social media users is accelerating. More than 180 million people started using social media between July and September 2020, with an average of nearly 2 million new users every day.
Now, with this data capital, you can use social media to promote your business. Some experts say that advertising on social media is the most effective way to increase sales and branding.
Tips for Making Interesting Ads on Social Media
Well, to attract people’s attention, tricks are needed to make ads attractive and seen by many social media users.
Here are some tips for you BossQ to create ads on social media to be able to boost your brand and sales as summarized by Qasir from various sources:
- Understand the Purpose of Advertising
The first step is to determine the ultimate goal of the ad. This is important to measure how effective your ad is.
- Find the Right Advertising Platform
As described above, each social media platform has different users. Learn about each character of social media platform users and match them with your target market.
- Determine the Content Type
You have to decide what type of content is required for the ad. Then match it with the social media platform that you will use. For example, you can make short videos for Facebook and Instagram. In addition, the Facebook page requires a special banner. Meanwhile, Instagram needs interesting photos to attract users’ attention.
- Create a Content Calendar
The next part of the planning process is planning a schedule, when you will upload content to social media. It should also be noted, when your upload can get the attention of netizens. Every social media has certain hours when their user traffic is high.
Then, you also have to remember, the more diligent and regular you upload content, the more known your product or service will be.
- Create Interesting Slogans and Captions
Good visual content must be supported by a catchy and catchy slogan. Kumparan suggests, use straightforward language with the right choice of words to advertise. Also choose words that are easy to remember.
The right caption is also able to make netizens tempted by the products you offer and increase brand awareness.
- Use the Right Hashtags
The use of hashtags or hashtags is arguably important if the product you are selling wants to be recognized immediately. Hashtags will make it easier for your product to appear in netizen search results.
For example, you add the hashtag #healthyfood in addition to your product name in your upload. When netizens search for the keyword “healthy food” in their search field, your product will automatically appear. If they are interested, potential buyers will visit your account.
- Give Attractive Offers
Attractive offers are one way to attract potential customers. For example, offer a discount or free shipping. Include it in your ad. Don’t forget to include the terms and conditions.
- Collaborate with Famous People/Artists/Influencers
While talking to Qasir, Renny suggested that entrepreneurs not hesitate to collaborate with influencers or artists. They already have a lot of followers. This will benefit you.
“Moreover, now there are influencers too. On average, the marketing team took them to advertise on social media. On average they already have their own fans. Their followers are also sometimes curious and curious about the products they use or consume. So, if we look at famous influencers or artists on Instagram, there must be some advertisements with photos of them,” said Renny.
However, he reminded, not all influencers can be invited to work together. You have to pay attention, the quality of the content and the number of their followers. Also the economic segmentation of the influencer.
“Sometimes you see it from the influencers themselves. For example, the Kendra selebgram, it’s definitely young people, whether it’s from clothes or makeup. Then, for Kekeyi, for example, with her cute style sometimes she is chosen to be a food endorser,” suggested Renny.
- Feel Free to Use Paid Content
The features of free advertising with paid ones on social media are indeed different. If you want to attract more potential buyers, feel free to use paid features. Because, your ad will appear according to the characteristics and search habits of each user, automatically.
- Monitor and Respond to Netizen Comments
After uploading content, of course you have to manage your company’s social media accounts. The trick is to monitor the upload of ad content, so that if there are comments or reactions from netizens, you can immediately respond to them. This will increase the trust and comfort of your potential buyers.
For convenience, you can set notifications on your account and make sure the notification settings on your phone are active.
