“Simplicity is the greatest expression of sophistication,” remarked Leonardo da Vinci. That is the slogan for anything I am developing. It’s also one of the fundamental prerequisites for good UI design.
User interfaces must meet three requirements in order to attract, convert, and retain users: they must be entertaining, attractive, and provoke an emotional reaction from the user.
The same is valid for practically every other work of art; the only distinction is that art can withstand a certain level of complexity. UI design can’t do it.
As an important component of UX, UI is one of the primary aspects that determine conversion rates.
A successful customer journey, on the other hand, leads to conversion. A successful journey, according to the Harvard Business Review, is dependent on saving effort. Customers today don’t have the time or tolerance to jump through hurdles to acquire what they need.
The following statistics demonstrate this: UI Design
- If the content or appearance of a website is unattractive, 38% of visitors will abandon it.
- 47 per cent of users anticipate a web page to load in less than two seconds.
- A pleasant user experience is the most important aspect of a website, according to 95% of visitors.
- If a website’s design is poor, 94 per cent of visitors will abandon it and stop trusting it.
The three most ruthless killers of all web-based conversion rates are unappealing design, slow loading time, and complex navigation. If your company’s sustainability is dependent on website traffic, the user interface (UI) may make or break your efforts to expand, scale, and impact your industry.
However, there are additional UI design flaws that might be harming your conversion rate. Here are the top ten most common.
5 Common UI Design Errors That Are Ruining Your Conversions-
1. Design that is unresponsive
As of April 2018, 3.8 million individuals worldwide were utilizing mobile devices to access the internet. Customers leave when they can’t access the greatest aspects of your website on their small displays. Responsive design adapts your website to all of your users’ screen resolutions and devices.
But it’s not only the ever-increasing number of unique mobile users that forces digital organizations to implement flexible design. Google released an algorithm in February 2015 that prioritizes mobile-friendly web pages. Responsiveness, which was formerly optional, is now essential.
The rise in mobile use, as well as Google’s suggestions, both point to a significant shift in user behavior.
Today’s internet users are being used to browsing through social media, banking, and shopping online without ever opening a laptop.
A non-responsive design limits you from giving the best possible user experience. It increases rather than decreases effort, pushing your clients to reconsider their purchase choice and go elsewhere.
2. Unorganized Layout
Customers may appreciate a designer’s creative clutter, but they do not. So, for a while, forget who you are and put yourself in their shoes.
Users are irritated by cluttered web pages. When there are too many components on one page, they compete for the attention of the user and add work to the buyer’s journey.
Because the user is uncertain where to look, he or she may overlook your CTA or an essential discount, slipping straight through the fingers of your salespeople. That’s one less conversion.
The path of a consumer should be carefully handled and focused on a single aim – conversion.
Here’s what occurs when your website isn’t well organized:
The visitor wastes precious minutes looking for what they need (remember, they don’t always know what it is) until they feel overwhelmed and frustrated. They depart without purchasing anything, and in most cases, they never return.
And here’s how you can avoid it:
The main image, major headline, CTA, concise list of product or service benefits, and some social proof to provide validity to your claims are the only items you need on your landing page.
Every other page should be centred on a single action so that consumers intuitively know what to do next and where that action will take them.
Always leave some spacing between descriptions, photos, forms, and CTAs for successful product pages.
Enough more than three colours in your design scheme, and stick to one or two styles.
Focus on usability first and attractiveness second.
3. Improper Navigation
After you’ve gotten rid of all the clutter, the remaining pieces should be carefully ordered. There are two aspects to this: hierarchy and navigation.
A lack of hierarchy may be extremely misleading to a consumer, and it does not reflect well on your products and services.
Every description should be in a logical sequence. Headings should reflect your mission statement and clarify what you provide to clients, whereas subpoints should explain how customers can benefit from it.
Your website’s navigation should be simple and consistent, and it should constantly satisfy the expectations of users. Place the menu where customers expect to see it: across the top horizontally or on the left as a vertical sidebar. Also, limit the number of menu options to five or six.
Because you just have a few seconds to persuade your visitors to stay, user-friendly navigation is essential. If they find it threatening and confusing, they will go elsewhere.
4. Intimidating CTAs
CTAs pack all of your conversion power into a single button. Everything about them, from the colour to the copy, should say click here:
Colour: A CTA button should stand out from the backdrop and capture the attention of the user.
Design: Being eye-catching isn’t the same as being tacky. Maintain an effective, but basic, design.
Size: A CTA should be large enough to stand out while being modest enough to be welcoming.
Clickable buttons are rectangular in shape and bordered by whitespace.
As the natural next step in the journey, a CTA button should be placed directly next to the proposition.
Language: Use the first person, active verbs, and timed phrases to create a sense of urgency.
Length: Keep the body simple and clear – no more than 60 characters are required.
Of course, the colour, design, and content you choose should be based on your target audience’s preferences. You’ll need to look into their purchasing habit and psychology to locate the optimal combination of colours, shapes, and fonts, and test it several times until you arrive at the greatest CTA version.
The challenge is to strike the right balance. A clickable CTA should whisper and tease rather than scream for attention.
5th. Generic Illustration
There’s a reason you despise stock photography. They’re terribly fake. And you don’t have to be an artist to recognize that. The illusion is almost immediately visible.
Visuals are important in branding and marketing because they catch visitors’ attention and make them relate to the happy consumer smiling in the photo. This helps to establish the tone and create a mood.
The only vibe generated by stock photographs is uncertainty.
UI design is not without challenges, yet it may be planned to perfection.
Simply remember these errors and perform the opposite:
- Make certain that your website is usable and entertaining on all devices.
- Clear the clutter off your pages and give your content some breathing room.
- By making navigation easy and straightforward, you can eliminate any friction.
- Create CTAs that capture the user’s attention without overwhelming them.
- Maintain the authenticity, relevance, and relatability of your pictures.
- Always build your website with social proof in mind.
- Communicate what you need to say with fewer words and more practical ones.
- Keep your loading time to no more than two or three seconds.
- Allow users to act rather than think.
- Not for yourself, but for the ordinary user
If you are looking for a UI/UX Web Designer who can consider all these things, then contact Kreationsites. We have a really great experience with them, they worked so well.